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Mishkat Farms

Redefining Mishkat  
Brand Experience

Brand Design
Product Design

Agritech farms

At Mishkat, farming is not just a job, it's a passion. The team of expert farmers and technicians work tirelessly to ensure that each plant receives the care and attention it needs to thrive. The result is a diverse range of high-quality, flavorful produce that's packed with nutrients and bursting with natural goodness.

My role was develop a new visual identity, that is easily recognized & remembered by people.

- Re-introduce the brand in a compelling and memorable way that captures attention.
- Communicate Mishkat uniqueness, in a way that resonates with its audience.
- Drive interest for the brand's products to drive sales.
- Develop  Brand Experiences that inspires trust, and connection among consumers.
- Create brand guideline

"Grow  healthy and delicious produce."

It's Mishkat  new Secret code that captures the essence of what the brand stands fo” providing fresh, healthy, and natural delicious Products to consumers”.

Symbol Journey

Original> outdated
The brand original Symbol. which was used before rebranding.
Simplified  > dismissed
Simplified version of the icon to improve recognition and reduce eye strain.
Optimized > dismissed
Designed to add uniqueness and make it distinguishable from other design elements.
Reimagined > chossen one
A redesign of the icon, to reflect Mishkat’s values for sustainability and growth.

Mood board

The mood board for Mishkat branding captures the essence of the company's mission to grow produce.

Water Drop

Water is the basic foundation for  life . Therefore the shape of the water drop was picked to serve as the basic component to Mishkat Icon. The water drop is drawn following the golden Ratio rule to emphasis  a beautiful and dynamic shape that is organic  and natural.

water drops aligns to form a heptagon, the inspiration came from water dynamics  in irrigation and water management systems in the cultivation process of crops.  The careful alignment of each drop in addition to water natural characteristics  represent  unity and collaboration emphasising growth and and sustainability as a result  .

The Leaf

As result a Leaf  is formed out of the water drop shape, which represent Mishkat’s efforts  to assist  sustainability through farming.

Circular layout Grid

Why 7 Leaves ?

The numbers of leafs are carefully Picked following the Fibonacci sequences observed in the growth and arrangement of leaves and branches on many plants.  The golden ratio was not only used for its aesthetic functions but also  to represent mishkat aspiration for studying and understanding plants which leads to innovation in farming. In Addition the number 7 aligns with the number of days in a week, which represent daily presence for mishkats products and efforts.

The Seven Leafs Mark is a unique trademark. That represent sustainability, collaboration, and growth."

Monochromatic color scheme

The green chromatic color scheme has been carefully chosen for Mishkat's branding to align with its commitment to sustainability, nature, and the delivery of healthy produce. The

Appearl

To achieve an attractive and recognizable brand design for clothing, careful attention is paid to the color, texture, pattern, and cut of the garments. The clothing must also be comfortable and functional.Through the use of style and fashion, the brand can create an emotional connection with its audience, making them feel aligned with the brand's values.

Vehicle design

The cargo van brand design is a visually striking representation of the company's identity and purpose.  The design of the cargo van itself is both functional and eye-catching, featuring the brand's logo prominently on the sides and back. The typography and color scheme of the branding are carried over to the design of the van, ensuring a cohesive and consistent visual identity across all touchpoints.

Packaging

Our goal is to provide our customers with high-quality products that are not only delicious but also visually appealing and informative. To achieve this goal, we have created a product label system that is based on the golden ratio, which ensures that our labels are both aesthetically pleasing and functional.

Golden ratio
The product label layout is divided into sections based on the golden ratio.
A. Branding section
Section A is dedicated to branding and includes the brand logo and visual elements that convey the feel and look of the brand. Additionally, a symbol representation of the product contained inside the package is included in this section to provide an easy-to-recognize visual cue for the customer.
B. information section
Section B contains all of the essential information needed about the product, such as Product name in EN & AR, Product message, Product message, symbol Product info, Website link Product symbol, and Logo. This section is designed to be easy to read and clearly communicate all relevant details to the customer.
mishkat products

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